Custom diet plan… versus a plan off the rack.
I want to do more Health Consultations. So I have been reading emails in my spam folder for ideas what hooks people… Spammers, marketeers know how you think and therefore they know how to hook you.
I found this subject line: “Custom diet plan…” and I contemplated using it. A custom diet plan, this is what I give people, will cost you. But unlike custom made clothes, this will not cost you much more than a diet plan off the rack, in fact on the long run, it will cost you less.
But here is the interesting thing: even when someone comes to me for a health consultation, they quickly return to their lives and do what they have always done: chasing mirages. Chasing quick fixes. Chasing a fix. 1
But why? What is the difference between clients that do well with the diet and clients who do well for a while, but then go back to almost the way they were?
This is what I am examining in this article. It’s long, be forewarned.
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