I just hit the publish button, and heard that my computer was speaking.
A British marketer’s page was open, and his sales video was playing.
I put on my headset and listened, not to the words, but to the emotions, the intangibles underneath.
I heard that he was shy about asking for the sale. I heard that even thought he saw that his software was very good, the moment when money came up, he had the very common misunderstanding: that people pay for HIS value, not for the software’s value.
One of my students, whose dominant belief is that she is worthless, has a hard time asking for money for her work. She fell victim to the same thinking error.
You can be an evil beaver, a child molester, a kitten killer… and have brilliant products that are worth a bundle.
YOUR value has nothing to do with your product’s value.
As long as you confuse the two, you’ll be in trouble.
Continue reading “The difference between you being worth a damn and your product being worth a damn”